THE "MUST HAVE" TOOL FOR YOUR BUSINESS

STOP!  Before you design your logo, website or brochure...

STOP!  Before you put together your business or marketing plan...

STOP!  Before you create your sales promotion special event...

YOU NEED A CREATIVE STRATEGY BRIEF to help you clearly define your brand, product and/or service, and DigitalJetstream is here to make it happen.  Overall, it's a "MUST HAVE" tool that will help you formulate your project's overall concept, strategy, goals, tactics and execution.

DOES THIS SOUND FAMILIAR?  HEY...WE'VE ALL BEEN THERE...

You go to a meeting with your graphic designer, because you believe that you are ready to have her create your logo (with the website to follow).  The name of your company is "Blazin Beetles".  Already, your designer is lost, and has NO idea what she is supposed to do with that!  So, you proceed to tell her that your company is actually a clothing boutique that sells really "hot" clothes for women over 40.  Believing that you have given her enough to go on, you proceed to tell her that you'd like a red and black logo, with fire coming out of it somewhere, and a lady's curvaceous figure incorporated into the design.  Well...at this point, your designer is frustrated because she is an "AR----TISTE".  And "artistes" create masterpieces fraught with well thought-out, stylized and abstract executions...not second grade drawings based on your literal vision!

So, a few days later, your graphic designer calls you, and tells you she is about to email you some sample designs.  To your horror, the designs aren't anywhere near what you would want to use.  They look too plain...no creative style at all, and quite frankly, they are just too "elementary" in appearance.  Excuse me...isn't that what you asked for?

Both frustrated, you ask her to go back to the drawing board, trying to give her a few more pointers on how to design the logo, and she comes back, yet again, with a crazy design you know you never requested.  It happens again and again until FINALLY, several days, or even weeks later, after even YOU have changed your mind on the design elements, she comes up with a logo design that "is nice".  Translation:  "it's still not perfect, but it will do for now".  But unfortunately, the logo has now cost you more time and more money than you had originally budgeted for, and you still need her to create your website!

THIS IS THE TYPICAL DESIGN LIFE CYCLE OF A BRAND, PRODUCT OR SERVICE WITHOUT A CREATIVE BRIEF!  And it's soooo....unnecessary.

LET OUR EXPERTS FIGURE OUT EVERYTHING FOR YOU!...

Our marketing experts at DigitalJetstream will gladly conduct a 90-120 minute interview with you to discuss your brand, product and/or service.  Some of our staff has done these types of sessions for the best of the best during the span of their careers, including McDonald's Corporation and The Coca-Cola Company, so we really know what we're doing.  It's a STRATEGIC process that is most effective and successful when done by professionals, and is designed to save you both time and money.  We equate it to getting inside your brain and strategically extracting all of the most important information that you have (or perhaps have not) thought of, including:

• every little tidbit about how your brand/product/service should act, feel and look
• determining your target audience(s)
• how you are going to speak to your customer's wants and needs to entice them to purchase
• And more...

THE RESULT...

We always get this "wow, it's magic" kind of response...because after all, you've been holding a lot of that information in your head and now...it's FINALLY on paper! Thoroughly articulated, but in a much more structured and useful way than you would have ever done.  DigitalJetstream has spent hours putting this together, and all you did was participate in a 90-120 minute interview.  A weight has been lifted...and you have this fantastic document that you can hand over to ANYONE and say "here's my brand/product/service", and they will instantly understand what you're trying to do!  Whether it's a graphic designer, investor or sponsor.

WE KNOW YOU'RE ANXIOUS TO START...

Get started today! [INSERT LINK] Once you do, you will have officially started on the road map to success.  A road that will, ultimately, lead to increased traffic, sales and profits. 

Contact us if you'd like more information.  

Next...Every business needs a Business In A Box [INSERT LINK]

Next...We can create your Marketing Plan [INSERT LINK]